Ruby Zefo, Chief Privacy Officer at Uber
Chief Privacy Officer at Uber: Part V | Identikit Sequent X

For the fifth episode of ‘Identikit Sequent X’, host Michelle Dennedy welcomes Ruby Zefo, Uber’s first Chief Privacy Officer, to examine the future of a consent-based economy and how consumers can take back ownership and control of their personal data and digital identities.

Ruby believes that privacy and security work best together as a dynamic duo — optimizing both when possible, and when one must sacrifice for the other, understanding all considerations in context. Her team’s mission is to drive Uber’s efforts to be a trusted steward of users’ personal data in every market where Uber operates. She is also co-chair of the Women at Uber Employee Resource Group. Prior to joining Uber, Ruby was a Vice President at Intel Corporation where she served as Chief Privacy & Security Counsel, Group Counsel for the Artificial Intelligence Products Group, and Group Counsel for Intel Security.

Hosted by:

Michelle Dennedy, Former Chief Privacy Officer of Cisco and Intel

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Are we facing a crisis of information or a crisis of trust?

SmarterMarkets™ brings together the icons and entrepreneurs of technology, commodities and finance to examine how market systems can be redesigned and improved to answer one of the most critical questions of our time.

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Are we facing a crisis of information or a crisis of trust?

SmarterMarkets™ brings together the icons and entrepreneurs of technology, commodities and finance to examine how market systems can be redesigned and improved to answer one of the most critical questions of our time.

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